"FreshFest is an inner-city food festival aimed at promoting healthy eating among young people.

The project is being organised by students at Liverpool University and is scheduled to take place in the Summer of 2012."

This is a non-live event, created as a university project. However, if enough interest can be created, it may go live this Summer.

As FreshFest is not yet a live event I took on this job as a pro-bono project, with a view to helping out a group of keen business students. I wish them the best of luck with their studies and I hope they remember me when they are controlling large design and marketing budgets!

Where else could you go with this kind of brief, other than citrus colours and a bright, positive image. The branding is inspired by retro fruit juce cartons from the 70s and 80s.

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Lycoplus Extra

This client required a retail brand for their health-giving product, which contains tomato lycopene.

I used the tomato as a starting point and created a brand with a fresh feel that makes Lycoplus Extra stand out from their competitors on the supermarket shelves.

Steven Mears Group

The Steven Mears Group is a family run group of companies servicing the funeral business. They needed a brand that could bring together the various arms of the organisation, from flowers to international repatriation.

They chose a simple, elegant rose design and a bold colour scheme.

Right Path

Right Path is a range of fun, engaging resources and activities for students, teaching staff and anyone who supports students’ learning.

I gave the brand a road sign theme, reflecting the idea that the students are embarking on an educational journey.

Birmingham Imbibers

This client was looking for a brand that would convey the fun that can be had spending your time tasting, learning about and generally enjoying good wine.

I chose a deep red colour scheme and an informal, faux-classical font, along with a wine stain motif that can be applied across a wide range of media.

Resource Development Centre

The Resource Development Centre specialise in sales and negotiation training, at the highest level. They are well-respected and have a number of blue chip clients in their portfolio.

They needed to refresh their identity with a new brand, colour scheme and website. I also provided a range of printed media.

NUPG

The Northern Underwater Photography Group is, as you might expect, a group of photographers who get together to share their interest in all things aquatic.

I provided a website that could be easily managed by group members and a fresh logo, inspired by the shape of a camera lens, that gives the group a real identity.