The Northern Underwater Photography Group was formed in 2000 to enable underwater photographers in the north of the UK to share their experiences and ideas.

They welcome all new members whether you are are a dedicated professional or are just getting started, shooting film or digital, if you have an interest in the topic or just like nice pictures.

I was asked to produce a website for NUPG, which would act as a showcase for the members' work as well as being a noticeboard for members to keep them up to date with group activities and meetings. The group didn't have any kind of cohesive identity and they felt that they were missing out on opportunities to promote themselves effectively at trade fairs and via the media.

I gave them several designs as a way of gauging the tastes and ideas of the members, which led to them selecting the camera shutter motif and the simple serif logo shown below.

Beneath the selected logo you will see I have also included the branding that didn't make it to show how the ideas developed into the final design.

NUPG »

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Websites »

Lycoplus Extra

This client required a retail brand for their health-giving product, which contains tomato lycopene.

I used the tomato as a starting point and created a brand with a fresh feel that makes Lycoplus Extra stand out from their competitors on the supermarket shelves.

Steven Mears Group

The Steven Mears Group is a family run group of companies servicing the funeral business. They needed a brand that could bring together the various arms of the organisation, from flowers to international repatriation.

They chose a simple, elegant rose design and a bold colour scheme.

Right Path

Right Path is a range of fun, engaging resources and activities for students, teaching staff and anyone who supports students’ learning.

I gave the brand a road sign theme, reflecting the idea that the students are embarking on an educational journey.

Birmingham Imbibers

This client was looking for a brand that would convey the fun that can be had spending your time tasting, learning about and generally enjoying good wine.

I chose a deep red colour scheme and an informal, faux-classical font, along with a wine stain motif that can be applied across a wide range of media.

Resource Development Centre

The Resource Development Centre specialise in sales and negotiation training, at the highest level. They are well-respected and have a number of blue chip clients in their portfolio.

They needed to refresh their identity with a new brand, colour scheme and website. I also provided a range of printed media.

NUPG

The Northern Underwater Photography Group is, as you might expect, a group of photographers who get together to share their interest in all things aquatic.

I provided a website that could be easily managed by group members and a fresh logo, inspired by the shape of a camera lens, that gives the group a real identity.