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Branding: Right Path
The Client:

The company behind Right Path, 20-20 Learning & Development Solutions Ltd, has extensive expertise and experience in the development of learning solutions for a wide range of organisations in all sectors. They provide simple but 'cutting edge' face-to-face and online learning activities.

  The Project:

Right Path is a learning solution aimed at primary, secondary and further education students. It uses card-based activities and electronic games to provide students with the tools required to face the (educational) road ahead.

I took this idea and created a brand for the product based on road signs and road map markings, to give the products a striking yet simple identity.

  Links:

20-20 »

Right Path »

 

See also:

Websites »

Print Design »

Right Path


  
 
The Real People   Levenshulme Inspire   Student Survival Guide

The Real People

Legendary indie band The Real People are back with a brand new line-up and a great new album. They needed a brand that would reflect their roots, their influences and their attitude.

I gave them a beaten up mod-inspired logo before designing the official band website and merchandise.

Levenshulme Inspire

The United Reformed Church in Levenshulme, Manchester has been transformed into an exciting and inclusive community resource. I created a positive, feel-good brand to reflect the client's values.

I also designed the centre's signage, merchandise and all the pre-launch printed media.

Student Survival Guide

This is an essential piece of kit for any new student arriving in Liverpool. I gave this publication a distinctive, urban identity that has already proved to be popular with the target market.

I also created the Student Survival Property Guide for this client, using the main brand as a starting point.

Also in: Websites & Print Design Also in: Print Design Also in: Websites & Print Design
Lycoplus Extra   Steven Mears Group   Right Path

Lycoplus Extra

This client required a retail brand for their health-giving product, which contains tomato lycopene.

I used the tomato as a starting point and created a brand with a fresh feel that makes Lycoplus Extra stand out from their competitors on the supermarket shelves.

Steven Mears Group

The Steven Mears Group is a family run group of companies servicing the funeral business. They needed a brand that could bring together the various arms of the organisation, from flowers to international repatriation.

They chose a simple, elegant rose design and a bold colour scheme.

Right Path

Right Path is a range of fun, engaging resources and activities for students, teaching staff and anyone who supports students’ learning.

I gave the brand a road sign theme, reflecting the idea that the students are embarking on an educational journey.

Also in: Print Design Also in: Print Design Also in: Websites & Print Design
Birmingham Imbibers   Resource Development Centre   NUPG

Birmingham Imbibers

This client was looking for a brand that would convey the fun that can be had spending your time tasting, learning about and generally enjoying good wine.

I chose a deep red colour scheme and an informal, faux-classical font, along with a wine stain motif that can be applied across a wide range of media.

 

Resource Development Centre

The Resource Development Centre specialise in sales and negotiation training, at the highest level. They are well-respected and have a number of blue chip clients in their portfolio.

They needed to refresh their identity with a new brand, colour scheme and website. I also provided a range of printed media.

 

NUPG

The Northern Underwater Photography Group is, as you might expect, a group of photographers who get together to share their interest in all things aquatic.

I provided a website that could be easily managed by group members and a fresh logo, inspired by the shape of a camera lens, that gives the group a real identity.

Also in: Websites   Also in: Websites & Print Design   Also in: Websites
 

 
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