Roy McCarthy Art & Design

Branding: The Real People

The Client:

Legendary indie band The Real People are back with a brand new line-up - songwriting brothers Chris and Tony Griffiths have been joined by guitarist Matin Lappin and Tony McGuigan (formerly of Rain) on drums.

Guitarist Martin Lappin recently joined the band after meeting Chris and Tony in his professional capacity as a freelance filmmaker.

He is currently making a documentary about life in the band and has recently shot and directed their video for the single "20 Seconds".

The Project:

The band have just released a long-awaited new album, "Think Positive" and they needed to launch it with a brand that would reflect their roots, their influences and their attitude.

I gave them a messed up, mod-inspired logo before going on to design the official band website and merchandise.

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The Real People Legendary indie band The Real People are back with a brand new line-up and a great new album. They needed a brand that would reflect their roots, their influences and their attitude. I gave them a beaten up mod-inspired logo before designing the official band website and merchandise.	Levenshulme Inspire The United Reformed Church in Levenshulme, Manchester has been transformed into an exciting and inclusive community resource. I created a positive, feel-good brand to reflect the client's values. I also designed the centre's signage, merchandise and all the pre-launch printed media.	Student Survival Guide This is an essential piece of kit for any new student arriving in Liverpool. I gave this publication a distinctive, urban identity that has already proved to be popular with the target market. I also created the Student Survival Property Guide for this client, using the main brand as a starting point.
Also in: Websites & Print Design	Also in: Print Design	Also in: Websites & Print Design




Lycoplus Extra This client required a retail brand for their health-giving product, which contains tomato lycopene. I used the tomato as a starting point and created a brand with a fresh feel that makes Lycoplus Extra stand out from their competitors on the supermarket shelves.	Steven Mears Group The Steven Mears Group is a family run group of companies servicing the funeral business. They needed a brand that could bring together the various arms of the organisation, from flowers to international repatriation. They chose a simple, elegant rose design and a bold colour scheme.	Right Path Right Path is a range of fun, engaging resources and activities for students, teaching staff and anyone who supports students’ learning. I gave the brand a road sign theme, reflecting the idea that the students are embarking on an educational journey.
Also in: Print Design	Also in: Print Design	Also in: Websites & Print Design




Birmingham Imbibers This client was looking for a brand that would convey the fun that can be had spending your time tasting, learning about and generally enjoying good wine. I chose a deep red colour scheme and an informal, faux-classical font, along with a wine stain motif that can be applied across a wide range of media.	Resource Development Centre The Resource Development Centre specialise in sales and negotiation training, at the highest level. They are well-respected and have a number of blue chip clients in their portfolio. They needed to refresh their identity with a new brand, colour scheme and website. I also provided a range of printed media.	NUPG The Northern Underwater Photography Group is, as you might expect, a group of photographers who get together to share their interest in all things aquatic. I provided a website that could be easily managed by group members and a fresh logo, inspired by the shape of a camera lens, that gives the group a real identity.
Also in: Websites	Also in: Websites & Print Design	Also in: Websites

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